Archive for January, 2008

McDonalds enters coffee industry

The Wall Street Journal covered McDonalds’ plans to bring baristas and coffee bars to its 14,000 locations. Writer Wendy Bounds made an interesting observation that McDonalds will compete with Starbucks, but not necessarily the smaller shops.
Starbucks has truly created the coffee industry and made it possible for smaller chains like Cuppy’s Coffee to even exist. […]